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Strategy + planning
Clear direction for what you post and why, so you never start from a blank page.
- Content direction and positioning
- Ideas built around your expertise
- Scripts written in your voice
- Content calendars you can follow
The Strategizt · Personal brand strategy · New York City
I help people build a personal brand online with a clear point of view. From content direction and scripts to editing and posting, I make content that people recognize as yours.
Your coolest friend in New York City.
Services
Every project is scoped to what you need. We'll agree on the details together.
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Clear direction for what you post and why, so you never start from a blank page.
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The hands-on work of turning your raw footage into finished, published posts.
Selected work
Each piece is labeled: my own channels, or work I did through another company or a previous role.
My role: Concept, filming and posting. I turned the college football championship into a timely video on my own TikTok.
My role: Created content and covered BFF’s NYC Social Club launch week, including breathwork at Othership and yoga at St. Mark’s. Sept 2026.
My role: Helped bring the event together and shot all the iPhone content for the PINK-sponsored watch party at Virgin Hotels NYC.
My role: Helped build creator accounts through the agency SOCIALIZE, including Gaby Symon, Elizabeth Weprin and Makenzie Moon Phelan.
My role: Created UGC videos for the brand.
My role: As Marketing Manager for a hospitality group (2022–2024), I ran social for its concepts, including @xoxodiningroom and @lylarestaurants, and designed the graphics.
About
I'm a content and lifestyle creator and personal brand strategist based in New York City. I post as @izzyalbanese on TikTok and Instagram, and I've worked across beauty, hospitality and lifestyle brands.
I started as Marketing Manager for a hospitality group in Dallas from 2022 to 2024, running the social accounts for several of its restaurants. Since then I've built my own audience and helped other people grow theirs, so I bring both a creator's and a marketer's view to your brand.
Speaking
Guest speaker, University of Pennsylvania social media club.
How it works
We start with a conversation about who you are, who you want to reach and where your content is today.
We decide together what I'll handle, from strategy only to full content support, so expectations are clear.
I build the plan and the content with you, keeping your voice at the center of every post.
Contact
Tell me a little about you and what you need. I'll reply by email.
Or email me directly: izzy@thestrategizt.com